From this course, you’ll better understand the typical process entrepreneurs follow when launching a new venture, thereby helping you to adequately respond to upcoming threats through newly established companies.
You’ll explore an entrepreneur’s perspective in comparison to a manager in a large company; working through the various stages of the entrepreneurial process.You’ll profile the entrepreneur as a personality type, exploring whether an entrepreneurial mindset is something that people inherently possess or something that can be developed over time. You’ll gain insights into the generation of business ideas and how leaders manage to ensure that their ideas also represent a concrete business opportunity with commercial potential.
The course introduces the decision-making process of successful entrepreneurs and specifies how it differs from that of managers in large companies, identifying common patterns. It further introduces the lean start-up process to give you a concrete toolkit applied by successful entrepreneurs and specific pitfalls that typically occur at various stages of the start-up process — to help you avoid similar mistakes.
Besides the online lectures, participants will engage in a series of homework exercises and tutorials. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations.