Based on real-world experiences from business leaders, learn how to develop and lead social innovation initiatives that create both economic and social value.
This course combines learnings from the real-world experience of business leaders with analysis and practical applications. These leaders, who have developed and led social innovation efforts, share the theories, strategies, and management frameworks that are driving new models for business engagement in society.
You will learn from firsthand accounts and interaction with key executives who’ve led social innovation initiatives. They hail from leading organizations and brands including, Campbell’s, Dunkin Brands, Verizon, Salesforce.com, FIFCO, Barclays and more.
In addition to online interactions, there will be opportunities for in-person touchpoints for anyone in the Greater Boston area; with the potential for meetups elsewhere in the future.
You will learn the key steps and apply the management frameworks to your organization. You will also develop a clear, practical understanding of the process, knowledge, and skills required to develop social innovation efforts. Finally, you’ll learn to address key related challenges including business growth, innovation, employee engagement and retention, social impact, and connection to society.
This is a course for anyone interested in understanding and acting on the new frontier of Corporate Social Innovation. No matter where you sit inside your company, you’ll be able to apply the lessons from companies in the field to develop the practical steps needed for the specific needs of your organization.