Leading Digital Marketing Strategy is a four-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges and opportunities of digital transformation and aim to help managers from across functions make better business decisions for future growth.
Unless you put the customer at the centre of your digital strategy, driving the digital transformation by changing your organisation, processes and technology will not work. After all, today’s customers inhabit a digital world where they expect more, are better informed, trust their peers and are more involved. Not only do they have more choice, they now also have a voice. Optimising the customer experience by leveraging digital trends and digital technologies is therefore at the heart of our Leading Digital Marketing Strategy programme.
For executives and senior managers who wish to develop a strategic understanding of digital marketing
Start 09 Oct 2018