Storytelling is how leaders lead other leaders. Tell your project’s story to inspire your project teams, encourage your stakeholders, and gain customer commitment to project and program success. Program and project managers are master storytellers. They have to be in order to weave high-priority information into a memorable narrative for their people. Customers must commit to and understand their goals, and how the program is meeting them. Stakeholders need to trust the direction and stay engaged with the program intent. Program and project teams and leaders, need to understand what matters and how their work connects to the greater whole.