Join the master class by Dr. Borja Gonzalez del Regueral, Vice Dean at IE´s School of Human Sciences & Technology, Professor of Business Analytics & Technology, to capture the frameworks that allow companies to test their tech readiness benchmarking with competition and become a part of the conversation on the current state of affairs in industry from digital transformation perspective.
Digital disruption is already considered to be the “growth multiplier” for economies. In the process of disruption, not only the front end of businesses are changing but all the traditional functions within the organization and the way in which organizations interrelate with each other. Traditional sectors such as finance, insurance, agriculture, retail, healthcare have experienced in the last year a profound change that is only the starting point of what’s next to come.
Here are some of the questions we will be examining:
· How do digital technologies change corporate landscape and redefine industries?
· How does digital influences business models?
· How to put digital strategy in line with business strategy?
· What does digital transformation mean for business leaders today?
Before the class, we will gather for welcome coffee networking session. For those interested in IE University and our graduate programs, alumni and admissions officers will be present to answer your questions and share their own IE experiences.